A majority of the stereotypes associated with Black workers do not paint a very flattering or accurate picture of this group.
Stereotypes like Black workers are lazy, have poor work ethics, bad attitudes, are hostile, not punctual, incompetent, and several others have all helped to create a narrative that has contributed to discrimination and disparities in employment.
Discrimination and bias on the part of many employers has long been a major barrier to sustainable and living wage employment for Black workers. Historically this has been overt and explicit, but has become socially unacceptable in recent years.
However, cognitive science research has demonstrated that a core reason for the continued racial disparities in areas such as employment can be attributed to the unconscious or implicit bias on the part of employers. We believe that no law or policy will ever lead full employment for Black workers without first changing hearts and minds, and creating a culture and environment that is more welcoming to Black workers.
The Reimagining the Black Worker Project seeks to create such an environment by directly challenging the implicit biases associated with Black workers held by many employers and the broader public.